As job postings continue to rise, finding qualified candidates to apply to your open rental housing positions can be a struggle. Check out some tips on attracting a larger pool of qualified candidates to your posting.
Remember Your Job Posting is an Ad
When writing a job posting, you are trying to grab the attention of the ideal, qualified job seeker. As one of many employers in the rental housing industry, you want your company to stand out to attract the candidates you want. One tactic to draw them in is by giving these potential candidates insight into your company culture. Along with the company mission and benefits, try discussing the support you provide employees to help them achieve their career goals.
Be Clear
Many job seekers will not apply for a job where they don’t understand the job title or for a position they are unsure they are qualified for. Ensure the position and company description are clearly defined and relevant so candidates can successfully determine if they will be a good fit.
Search Engine Optimization is Essential
You want to write a job posting that job seekers can find during the job hunt. The best way to do this is by using keywords relevant to the position in your posting. Ensure you’re using industry terms for which job seekers will recognize and search. Do research before writing a job post and understand what other posts have included for similar advertising positions.
Also, ensure your job post title is not too unique; this will decrease the chances of people coming across it when searching on the site or in another search engine like Google.
Straightforward Application
Having a complicated application process often discourages individuals from applying. Make it as applicant-friendly as possible by ensuring the process will not be repetitive or time-consuming for candidates. Always try to have an easy-to-follow format by clearly outlining the qualifications, job description, preferred skills, etc., to attract more candidates. The job seeker should never question how they should start the application process.
Post Smartly
In 2020, mobile job applications surpassed the number of applications submitted from desktop computers. Smartphones have become increasingly integrated into our daily lives, so the number of people applying for jobs via mobile devices will only continue to rise. When posting your available position, make sure your job posting is accessible on mobile devices; this will allow you to reach the largest pool of candidates possible. Consider utilizing your company’s social media platforms to reach a larger audience and inform people about your new job opening.
Remember that job boards are an excellent tool for employers, especially ones looking to target professionals in a specific industry. Smaller, niche job boards allow companies to find more qualified candidates locally in their industry more quickly than traditional job boards open to a broader audience.